Exploring the Use of the Delphi Method in Visual Search Service Effectiveness Measurement Research in e-Commerce Platform

Nurrosyidah Afifah, Wei Tsong Wang

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The use of artificial intelligence (AI) with visual search services (VSS) improves search activity optimization particularly in e-commerce platform. The rise of visual search is a future digital marketing trend. While visual search often seems effortless for helping user in searching the brand, the effectiveness measurement is still unknown. In this study, a rigorous approach using Delphi Method was proposed to construct a concept of VSS effectiveness measurement. Our contribution consists of an overview and discussion of the Delphi technique and its explanation of how it could be utilized for theory building concerning the VSS effectiveness construct. In examining the present literature, we identified the main aspects of information systems effectiveness as a guideline for measuring the efficacy of VSS.

Original languageEnglish
Title of host publicationProceedings - 2023 International Conference on Software and System Engineering, ICoSSE 2023
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages52-56
Number of pages5
ISBN (Electronic)9798350324242
DOIs
Publication statusPublished - 2023
Event2023 International Conference on Software and System Engineering, ICoSSE 2023 - Marseille, France
Duration: 2023 Apr 132023 Apr 15

Publication series

NameProceedings - 2023 International Conference on Software and System Engineering, ICoSSE 2023

Conference

Conference2023 International Conference on Software and System Engineering, ICoSSE 2023
Country/TerritoryFrance
CityMarseille
Period23-04-1323-04-15

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications
  • Software
  • Control and Systems Engineering
  • Safety, Risk, Reliability and Quality
  • Media Technology

Fingerprint

Dive into the research topics of 'Exploring the Use of the Delphi Method in Visual Search Service Effectiveness Measurement Research in e-Commerce Platform'. Together they form a unique fingerprint.

Cite this