Factors Influencing the Success of Permission-Based E-Mail Marketing Websites: An Integrated Perspective

Hsin-Hui Lin, Hsien-Ta Li, Yi-Shun Wang

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationHandbook of Research on Technology Adoption, Social Policy, and Global Integration
PublisherIGI Global
ISBN (Print)9781522526681
Publication statusPublished - 2017

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