Factors Influencing the Success of Permission-Based E-Mail Marketing Websites: An Integrated Perspective

Hsin-Hui Lin, Hsien-Ta Li, Yi-Shun Wang

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish
Title of host publicationHandbook of Research on Technology Adoption, Social Policy, and Global Integration
PublisherIGI Global
Chapter15
Pages300-327
ISBN (Print)9781522526681
Publication statusPublished - 2017

Cite this

Lin, H-H., Li, H-T., & Wang, Y-S. (2017). Factors Influencing the Success of Permission-Based E-Mail Marketing Websites: An Integrated Perspective. In Handbook of Research on Technology Adoption, Social Policy, and Global Integration (pp. 300-327). IGI Global.