Factors Influencing the Success of Permission-Based E-Mail Marketing Websites: An Integrated Perspective

Hsin-Hui Lin, Hsien-Ta Li, Yi-Shun Wang

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Handbook of Research on Technology Adoption, Social Policy, and Global Integration
Publisher	IGI Global
Chapter	15
Pages	300-327
ISBN (Print)	9781522526681
Publication status	Published - 2017

Cite this

@inbook{0d0d795fc38e441b875c5218836c724e,

title = "Factors Influencing the Success of Permission-Based E-Mail Marketing Websites: An Integrated Perspective",

author = "Hsin-Hui Lin and Hsien-Ta Li and Yi-Shun Wang",

year = "2017",

language = "English",

isbn = "9781522526681",

pages = "300--327",

booktitle = "Handbook of Research on Technology Adoption, Social Policy, and Global Integration",

publisher = "IGI Global",

}

Factors Influencing the Success of Permission-Based E-Mail Marketing Websites: An Integrated Perspective. / Lin, Hsin-Hui; Li, Hsien-Ta; Wang, Yi-Shun .
Handbook of Research on Technology Adoption, Social Policy, and Global Integration. IGI Global, 2017. p. 300-327.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - Factors Influencing the Success of Permission-Based E-Mail Marketing Websites: An Integrated Perspective

AU - Lin, Hsin-Hui

AU - Li, Hsien-Ta

AU - Wang, Yi-Shun

PY - 2017

Y1 - 2017

M3 - Chapter (peer-reviewed)

SN - 9781522526681

SP - 300

EP - 327

BT - Handbook of Research on Technology Adoption, Social Policy, and Global Integration

PB - IGI Global

ER -