| Original language | English |
|---|---|
| Pages (from-to) | 187-210 |
| Journal | Yoshida Hideo Memorial Foundation Research Monograph |
| Volume | 37 |
| Publication status | Published - 2004 |
All Science Journal Classification (ASJC) codes
- General Engineering
Foreign Product Competence and Its Application in Cross-Cultural Advertising
Ju-Faye Kao
Research output: Contribution to journal › Article › peer-review