Foreign Product Competence and Its Application in Cross-Cultural Advertising

Ju-Faye Kao

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)187-210
JournalYoshida Hideo Memorial Foundation Research Monograph
Volume37
Publication statusPublished - 2004

All Science Journal Classification (ASJC) codes

  • Engineering(all)

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