TY - GEN
T1 - Fuzzy Hierarchical Analysis to Construct Factors for Purchasing Language Online Courses
AU - Chang, Che Ming
AU - Liu, Bo
AU - Chang, Chien Hsiang
AU - Lin, Yang Cheng
N1 - Publisher Copyright:
© 2023 IEEE.
PY - 2023
Y1 - 2023
N2 - After the Covid-19 pandemic, online learning and remote education became global trends. This study explores online language courses to understand factors influencing post-pandemic consumer choices. Through focus group interviews, 18 factors emerged, grouped into 5 categories via Principal Component Analysis (PCA): "A. Course Quality and Instruction,""B. Extracurricular Opportunities and Interaction,""C. Overall Course Iterative Updates,""D. Certificate Accreditation and Recognition,"and "E. Flexibility in Course Planning."Using Fuzzy Analytic Hierarchy Process, "D. Certificate Accreditation and Recognition"was most important (weight: 0.304), followed by "E. Flexibility in Course Planning"(weight: 0.214). Post-pandemic, consumers prioritize certification for career and academic benefits, valuing course flexibility too, reflecting self-directed learning needs. This study guides providers in optimizing courses for consumer needs, offering strategic advice for institutions and platforms. Future research could explore more online language learning factors or combine methodologies for deeper insights.
AB - After the Covid-19 pandemic, online learning and remote education became global trends. This study explores online language courses to understand factors influencing post-pandemic consumer choices. Through focus group interviews, 18 factors emerged, grouped into 5 categories via Principal Component Analysis (PCA): "A. Course Quality and Instruction,""B. Extracurricular Opportunities and Interaction,""C. Overall Course Iterative Updates,""D. Certificate Accreditation and Recognition,"and "E. Flexibility in Course Planning."Using Fuzzy Analytic Hierarchy Process, "D. Certificate Accreditation and Recognition"was most important (weight: 0.304), followed by "E. Flexibility in Course Planning"(weight: 0.214). Post-pandemic, consumers prioritize certification for career and academic benefits, valuing course flexibility too, reflecting self-directed learning needs. This study guides providers in optimizing courses for consumer needs, offering strategic advice for institutions and platforms. Future research could explore more online language learning factors or combine methodologies for deeper insights.
UR - https://www.scopus.com/pages/publications/85179754238
UR - https://www.scopus.com/pages/publications/85179754238#tab=citedBy
U2 - 10.1109/GCCE59613.2023.10315401
DO - 10.1109/GCCE59613.2023.10315401
M3 - Conference contribution
AN - SCOPUS:85179754238
T3 - GCCE 2023 - 2023 IEEE 12th Global Conference on Consumer Electronics
SP - 280
EP - 284
BT - GCCE 2023 - 2023 IEEE 12th Global Conference on Consumer Electronics
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 12th IEEE Global Conference on Consumer Electronics, GCCE 2023
Y2 - 10 October 2023 through 13 October 2023
ER -