Generating effective interorganizational change: A relational approach

Shyh Rong Fang, Jyh Jeng Wu, Shih Chieh Fang, Yong Sheng Chang, Pei Wen Chao

Research output: Contribution to journalArticlepeer-review

11 Citations (Scopus)

Abstract

This study examines the effect of relationship activities and information technology adoption on the effectiveness of interorganizational change, and the moderating effect of partner characteristics and information sharing. The model was empirically tested using a survey instrument given to 131 manufacturers. The results show that relationship activities and information technology adoption are related positively to the effectiveness of interorganizational change. Further, partner characteristics and information sharing have a significant moderating effect. The authors also discuss the theoretical and practical implications of their findings.

Original languageEnglish
Pages (from-to)977-991
Number of pages15
JournalIndustrial Marketing Management
Volume37
Issue number8
DOIs
Publication statusPublished - 2008 Nov 1

All Science Journal Classification (ASJC) codes

  • Marketing

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