Going Green: Green Consumer Segmentation and Green Co-Branding Evaluation

Ju-Faye Kao, Dohoon Dohoon

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationThe 21st International Conference on the Pacific Rim Management
Place of PublicationTainan, Taiwan
Publication statusPublished - 2011 Jul 8

All Science Journal Classification (ASJC) codes

  • Engineering(all)

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