TY - GEN
T1 - Going Green in Mega-Sporting Events
T2 - 8th International Conference on Kansei Engineering and Emotion Research, KEER 2020
AU - Ma, Min Yuan
AU - Hsieh, Eric Chen F.
AU - Huang, Hsin Yi
AU - Peng, Chen
AU - Lin, Tzu Ching
N1 - Funding Information:
This research was partially supported by the Higher Education Sprout Project, Ministry of Education, in Taiwan. We are grateful to Professor Wen-Ling Chang for sharing pearls of wisdom with us during this research. We thank all those who gave us their time and participation in this study.
Publisher Copyright:
© 2020, Springer Nature Singapore Pte Ltd.
PY - 2020
Y1 - 2020
N2 - The emerging literature suggests that mega-sporting events have the potential to negatively impact local ecosystems by causing pollution and waste accumulation. This has raised the issue of “green sports,” which is a critical one. This study attempts to contribute a model to the design process to identify factors that attract spectators to sports, provide insights into the dynamics of mega-sporting events, and present a set of sustainable products that could interest sports-goers. A baseball game was selected as an example of a mega-sporting event. The study employed a combined model of the design process for product innovation, which included two in-depth qualitative interview methods: the evaluation grid method and a user journey map. A set of products designated as the “HOMERUN” set were designed based on the findings of the combined model. The result illustrated the possibility of transforming product features to meet users’ needs at different stages of the mega-sporting experience. The model applied in this study has implications for transforming product design thinking from a focus on specific points in problem solving to a linear pattern that focuses on a broader picture.
AB - The emerging literature suggests that mega-sporting events have the potential to negatively impact local ecosystems by causing pollution and waste accumulation. This has raised the issue of “green sports,” which is a critical one. This study attempts to contribute a model to the design process to identify factors that attract spectators to sports, provide insights into the dynamics of mega-sporting events, and present a set of sustainable products that could interest sports-goers. A baseball game was selected as an example of a mega-sporting event. The study employed a combined model of the design process for product innovation, which included two in-depth qualitative interview methods: the evaluation grid method and a user journey map. A set of products designated as the “HOMERUN” set were designed based on the findings of the combined model. The result illustrated the possibility of transforming product features to meet users’ needs at different stages of the mega-sporting experience. The model applied in this study has implications for transforming product design thinking from a focus on specific points in problem solving to a linear pattern that focuses on a broader picture.
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U2 - 10.1007/978-981-15-7801-4_18
DO - 10.1007/978-981-15-7801-4_18
M3 - Conference contribution
AN - SCOPUS:85090094987
SN - 9789811578007
T3 - Advances in Intelligent Systems and Computing
SP - 174
EP - 183
BT - Proceedings of the 8th International Conference on Kansei Engineering and Emotion Research, KEER 2020
A2 - Shoji, Hiroko
A2 - Koyama, Shinichi
A2 - Yamanaka, Toshimasa
A2 - Kato, Takeo
A2 - Muramatsu, Keiichi
A2 - Lévy, Pierre
A2 - Chen, Kuohsiang
A2 - Lokman, Anitawati Mohd
PB - Springer
Y2 - 7 September 2020 through 9 September 2020
ER -
