Abstract
How to reduce private vehicle use and to encourage public transit have always been the fundamental policy goals of transportation authorities. Whether mode choice behaviors are reasoned action or habit has also been debated, resulting in mixed arguments. This study proposes an integrated model combining the theory of planned behavior (TPB), the technology acceptance model (TAM), and habit to examine the switching intentions toward public transit by private vehicle users (both car and motorcycle users). The results reveal that through a comparison with the TPB variables, the habitual behavior of private vehicle use hinders an individual's intention to switch from a car or motorcycle to public transit. Furthermore, motorcycle commuters are more likely than car commuters to resist their habitual mode use behavior in switching to public transit through their reasoned evaluation process. Implications and suggestions for future research are discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 128-137 |
| Number of pages | 10 |
| Journal | Transportation Research Part F: Traffic Psychology and Behaviour |
| Volume | 14 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 2011 Jan 1 |
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All Science Journal Classification (ASJC) codes
- Civil and Structural Engineering
- Automotive Engineering
- Transportation
- Applied Psychology
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Habitual or reasoned? Using the theory of planned behavior, technology acceptance model, and habit to examine switching intentions toward public transit. / Chen, Ching-Fu; Chao, Wei Hsiang.
In: Transportation Research Part F: Traffic Psychology and Behaviour, Vol. 14, No. 2, 01.01.2011, p. 128-137.Research output: Contribution to journal › Article
TY - JOUR
T1 - Habitual or reasoned? Using the theory of planned behavior, technology acceptance model, and habit to examine switching intentions toward public transit
AU - Chen, Ching-Fu
AU - Chao, Wei Hsiang
PY - 2011/1/1
Y1 - 2011/1/1
N2 - How to reduce private vehicle use and to encourage public transit have always been the fundamental policy goals of transportation authorities. Whether mode choice behaviors are reasoned action or habit has also been debated, resulting in mixed arguments. This study proposes an integrated model combining the theory of planned behavior (TPB), the technology acceptance model (TAM), and habit to examine the switching intentions toward public transit by private vehicle users (both car and motorcycle users). The results reveal that through a comparison with the TPB variables, the habitual behavior of private vehicle use hinders an individual's intention to switch from a car or motorcycle to public transit. Furthermore, motorcycle commuters are more likely than car commuters to resist their habitual mode use behavior in switching to public transit through their reasoned evaluation process. Implications and suggestions for future research are discussed.
AB - How to reduce private vehicle use and to encourage public transit have always been the fundamental policy goals of transportation authorities. Whether mode choice behaviors are reasoned action or habit has also been debated, resulting in mixed arguments. This study proposes an integrated model combining the theory of planned behavior (TPB), the technology acceptance model (TAM), and habit to examine the switching intentions toward public transit by private vehicle users (both car and motorcycle users). The results reveal that through a comparison with the TPB variables, the habitual behavior of private vehicle use hinders an individual's intention to switch from a car or motorcycle to public transit. Furthermore, motorcycle commuters are more likely than car commuters to resist their habitual mode use behavior in switching to public transit through their reasoned evaluation process. Implications and suggestions for future research are discussed.
UR - http://www.scopus.com/inward/record.url?scp=79951649745&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=79951649745&partnerID=8YFLogxK
U2 - 10.1016/j.trf.2010.11.006
DO - 10.1016/j.trf.2010.11.006
M3 - Article
AN - SCOPUS:79951649745
VL - 14
SP - 128
EP - 137
JO - Transportation Research Part F: Traffic Psychology and Behaviour
JF - Transportation Research Part F: Traffic Psychology and Behaviour
SN - 1369-8478
IS - 2
ER -