How different presentation modes of graphical icons affect viewers’first fixation and attention

Hsuan Lin; Wei Lin; Wang Chin Tsai; Yu Chen Hsieh; Fong Gong Wu

doi:10.1007/978-3-319-20681-3_21

How different presentation modes of graphical icons affect viewers’first fixation and attention

Hsuan Lin, Wei Lin, Wang Chin Tsai, Yu Chen Hsieh, Fong Gong Wu

Department of Industrial Design

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

7 Citations (Scopus)

Abstract

This study aimed to explore how different presentation modes of graphical icons affect the viewer’s attention. The relevant experiment was designed to investigate three main variables: icon composition, polarity, and border. Through permutation and combination, six presentation modes were obtained as follows: line + positive polarity + border (M1), plane + positive polarity + border (M2), line + negative polarity + border (M3), plane + negative polarity + border (M4), line + positive polarity + no border (M5), and plane + positive polarity + no border (M6). Thirty-six participants were required to watch thirty stimuli, or graphical icons, presented concurrently in six abovementioned modes. The number of first fixations was recorded by eye-trackers; meanwhile, subjective evaluation of attention was conducted and analyzed. As indicated by the experimental results, the icons presented in M4 attracted the most attention; in contrast, the icons presented in M5 attracted the least attention. The findings herein can be used as a reference by interface designers while icons are being designed.

Original language	English
Title of host publication	Universal Access in Human-Computer Interaction
Subtitle of host publication	Access to Interaction - 9th International Conference, UAHCI 2015 Held as Part of HCI International 2015, Proceedings
Editors	Constantine Stephanidis, Margherita Antona, Constantine Stephanidis
Publisher	Springer Verlag
Pages	226-237
Number of pages	12
ISBN (Print)	9783319206806
DOIs	https://doi.org/10.1007/978-3-319-20681-3_21
Publication status	Published - 2015
Event	9th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015 - Los Angeles, United States Duration: 2015 Aug 2 → 2015 Aug 7

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	9176
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Other

Other	9th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015
Country/Territory	United States
City	Los Angeles
Period	15-08-02 → 15-08-07

All Science Journal Classification (ASJC) codes

Theoretical Computer Science
General Computer Science

Access to Document

10.1007/978-3-319-20681-3_21

Cite this

Lin, H., Lin, W., Tsai, W. C., Hsieh, Y. C., & Wu, F. G. (2015). How different presentation modes of graphical icons affect viewers’first fixation and attention. In C. Stephanidis, M. Antona, & C. Stephanidis (Eds.), Universal Access in Human-Computer Interaction: Access to Interaction - 9th International Conference, UAHCI 2015 Held as Part of HCI International 2015, Proceedings (pp. 226-237). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9176). Springer Verlag. https://doi.org/10.1007/978-3-319-20681-3_21

Lin, Hsuan ; Lin, Wei ; Tsai, Wang Chin et al. / How different presentation modes of graphical icons affect viewers’first fixation and attention. Universal Access in Human-Computer Interaction: Access to Interaction - 9th International Conference, UAHCI 2015 Held as Part of HCI International 2015, Proceedings. editor / Constantine Stephanidis ; Margherita Antona ; Constantine Stephanidis. Springer Verlag, 2015. pp. 226-237 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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abstract = "This study aimed to explore how different presentation modes of graphical icons affect the viewer{\textquoteright}s attention. The relevant experiment was designed to investigate three main variables: icon composition, polarity, and border. Through permutation and combination, six presentation modes were obtained as follows: line + positive polarity + border (M1), plane + positive polarity + border (M2), line + negative polarity + border (M3), plane + negative polarity + border (M4), line + positive polarity + no border (M5), and plane + positive polarity + no border (M6). Thirty-six participants were required to watch thirty stimuli, or graphical icons, presented concurrently in six abovementioned modes. The number of first fixations was recorded by eye-trackers; meanwhile, subjective evaluation of attention was conducted and analyzed. As indicated by the experimental results, the icons presented in M4 attracted the most attention; in contrast, the icons presented in M5 attracted the least attention. The findings herein can be used as a reference by interface designers while icons are being designed.",

author = "Hsuan Lin and Wei Lin and Tsai, {Wang Chin} and Hsieh, {Yu Chen} and Wu, {Fong Gong}",

note = "Publisher Copyright: {\textcopyright} Springer International Publishing Switzerland 2015.; 9th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015 ; Conference date: 02-08-2015 Through 07-08-2015",

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Lin, H, Lin, W, Tsai, WC, Hsieh, YC & Wu, FG 2015, How different presentation modes of graphical icons affect viewers’first fixation and attention. in C Stephanidis, M Antona & C Stephanidis (eds), Universal Access in Human-Computer Interaction: Access to Interaction - 9th International Conference, UAHCI 2015 Held as Part of HCI International 2015, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 9176, Springer Verlag, pp. 226-237, 9th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015, Los Angeles, United States, 15-08-02. https://doi.org/10.1007/978-3-319-20681-3_21

How different presentation modes of graphical icons affect viewers’first fixation and attention. / Lin, Hsuan; Lin, Wei; Tsai, Wang Chin et al.
Universal Access in Human-Computer Interaction: Access to Interaction - 9th International Conference, UAHCI 2015 Held as Part of HCI International 2015, Proceedings. ed. / Constantine Stephanidis; Margherita Antona; Constantine Stephanidis. Springer Verlag, 2015. p. 226-237 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9176).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

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AU - Lin, Hsuan

AU - Lin, Wei

AU - Tsai, Wang Chin

AU - Hsieh, Yu Chen

AU - Wu, Fong Gong

N1 - Publisher Copyright: © Springer International Publishing Switzerland 2015.

PY - 2015

Y1 - 2015

N2 - This study aimed to explore how different presentation modes of graphical icons affect the viewer’s attention. The relevant experiment was designed to investigate three main variables: icon composition, polarity, and border. Through permutation and combination, six presentation modes were obtained as follows: line + positive polarity + border (M1), plane + positive polarity + border (M2), line + negative polarity + border (M3), plane + negative polarity + border (M4), line + positive polarity + no border (M5), and plane + positive polarity + no border (M6). Thirty-six participants were required to watch thirty stimuli, or graphical icons, presented concurrently in six abovementioned modes. The number of first fixations was recorded by eye-trackers; meanwhile, subjective evaluation of attention was conducted and analyzed. As indicated by the experimental results, the icons presented in M4 attracted the most attention; in contrast, the icons presented in M5 attracted the least attention. The findings herein can be used as a reference by interface designers while icons are being designed.

AB - This study aimed to explore how different presentation modes of graphical icons affect the viewer’s attention. The relevant experiment was designed to investigate three main variables: icon composition, polarity, and border. Through permutation and combination, six presentation modes were obtained as follows: line + positive polarity + border (M1), plane + positive polarity + border (M2), line + negative polarity + border (M3), plane + negative polarity + border (M4), line + positive polarity + no border (M5), and plane + positive polarity + no border (M6). Thirty-six participants were required to watch thirty stimuli, or graphical icons, presented concurrently in six abovementioned modes. The number of first fixations was recorded by eye-trackers; meanwhile, subjective evaluation of attention was conducted and analyzed. As indicated by the experimental results, the icons presented in M4 attracted the most attention; in contrast, the icons presented in M5 attracted the least attention. The findings herein can be used as a reference by interface designers while icons are being designed.

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T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 226

EP - 237

BT - Universal Access in Human-Computer Interaction

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A2 - Antona, Margherita

A2 - Stephanidis, Constantine

PB - Springer Verlag

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Y2 - 2 August 2015 through 7 August 2015

ER -

Lin H, Lin W, Tsai WC, Hsieh YC, Wu FG. How different presentation modes of graphical icons affect viewers’first fixation and attention. In Stephanidis C, Antona M, Stephanidis C, editors, Universal Access in Human-Computer Interaction: Access to Interaction - 9th International Conference, UAHCI 2015 Held as Part of HCI International 2015, Proceedings. Springer Verlag. 2015. p. 226-237. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-319-20681-3_21

How different presentation modes of graphical icons affect viewers’first fixation and attention

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