How to best meet consumers' preferences for new product design: An application of art and design

Yang Cheng Lin, Chun Chun Wei

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

In the traditional product design field, most studies focus on commercial products (e.g. furniture, vehicle, consumer electronics, and so on), while few studies pay attention on the craft art. As such, this paper conducts a consumer-oriented experiment on characteristic toys to determine how to best meet consumers' preferences for new product design. The characteristic toy is a good illustration to be an application of art and design, because it is not only one type of craft art, but also a commercial product. The characteristic toy has two features simultaneously of craft art and product design. In this study, the new approach proposed consists of two main methods, i.e. the quantification theory type I (QTTI) and the technique for order preference by similarity to ideal solution (TOPSIS). There are three QTTI models used to build a design decision support database. According to the design decision support database, a QTTI-based TOPSIS model is used to help product designers to obtain the optimal design alternatives that best meet consumers' preferences.

Original languageEnglish
Title of host publication2012 16th International Conference on Information Visualisation, IV 2012
Pages610-612
Number of pages3
DOIs
Publication statusPublished - 2012 Oct 31
Event2012 16th International Conference on Information Visualisation, IV 2012 - Montpellier, France
Duration: 2012 Jul 112012 Jul 13

Publication series

NameProceedings of the International Conference on Information Visualisation
ISSN (Print)1093-9547

Other

Other2012 16th International Conference on Information Visualisation, IV 2012
CountryFrance
CityMontpellier
Period12-07-1112-07-13

All Science Journal Classification (ASJC) codes

  • Software
  • Signal Processing
  • Computer Vision and Pattern Recognition

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