TY - GEN
T1 - How to best meet consumers' preferences for new product design
T2 - 2012 16th International Conference on Information Visualisation, IV 2012
AU - Lin, Yang Cheng
AU - Wei, Chun Chun
PY - 2012/10/31
Y1 - 2012/10/31
N2 - In the traditional product design field, most studies focus on commercial products (e.g. furniture, vehicle, consumer electronics, and so on), while few studies pay attention on the craft art. As such, this paper conducts a consumer-oriented experiment on characteristic toys to determine how to best meet consumers' preferences for new product design. The characteristic toy is a good illustration to be an application of art and design, because it is not only one type of craft art, but also a commercial product. The characteristic toy has two features simultaneously of craft art and product design. In this study, the new approach proposed consists of two main methods, i.e. the quantification theory type I (QTTI) and the technique for order preference by similarity to ideal solution (TOPSIS). There are three QTTI models used to build a design decision support database. According to the design decision support database, a QTTI-based TOPSIS model is used to help product designers to obtain the optimal design alternatives that best meet consumers' preferences.
AB - In the traditional product design field, most studies focus on commercial products (e.g. furniture, vehicle, consumer electronics, and so on), while few studies pay attention on the craft art. As such, this paper conducts a consumer-oriented experiment on characteristic toys to determine how to best meet consumers' preferences for new product design. The characteristic toy is a good illustration to be an application of art and design, because it is not only one type of craft art, but also a commercial product. The characteristic toy has two features simultaneously of craft art and product design. In this study, the new approach proposed consists of two main methods, i.e. the quantification theory type I (QTTI) and the technique for order preference by similarity to ideal solution (TOPSIS). There are three QTTI models used to build a design decision support database. According to the design decision support database, a QTTI-based TOPSIS model is used to help product designers to obtain the optimal design alternatives that best meet consumers' preferences.
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U2 - 10.1109/IV.2012.103
DO - 10.1109/IV.2012.103
M3 - Conference contribution
AN - SCOPUS:84867907240
SN - 9780769547718
T3 - Proceedings of the International Conference on Information Visualisation
SP - 610
EP - 612
BT - 2012 16th International Conference on Information Visualisation, IV 2012
Y2 - 11 July 2012 through 13 July 2012
ER -