TY - JOUR
T1 - How will the use of graphics affect visual aesthetics? A user-centered approach for web page design
AU - Lin, Yang Cheng
AU - Yeh, Chung Hsing
AU - Wei, Chun Chun
N1 - Funding Information:
This research is supported in part by the National Science Council of Taiwan, ROC under Grant no. NSC 97–2918-I-026-001 . We are grateful to the six design experts and 45 experienced web users in Taiwan for their participation and assistance in the experimental study. We also thank the editor and anonymous reviewers for their valuable comments and advice.
Copyright:
Copyright 2013 Elsevier B.V., All rights reserved.
PY - 2013
Y1 - 2013
N2 - This paper addresses new and significant research issues in web page design in relation to the use of graphics. The original findings include that (a) graphics play an important role in enhancing the appearance and thus users' feelings (aesthetics) about web pages and that (b) the effective use of graphics is crucial in designing web pages. In addition, we have developed a web page design support database based on a user-centered experimental procedure and a neural network model. This design support database can be used to examine how a specific combination of design elements, particularly the ratio of graphics to text, will affect the users' feelings about a web page. As a general rule, the ratio of graphics to text between 3:1 and 1:1 will give the users the best feelings of ease-to-use and clear-to-follow. A web page with a ratio of 1:1 will have the most realistic look, while a ratio of over 3:1 will have the fanciest appearance. The result provides useful insights in using graphics on web pages that help web designers best meet users' specific expectations and aesthetic consistency.
AB - This paper addresses new and significant research issues in web page design in relation to the use of graphics. The original findings include that (a) graphics play an important role in enhancing the appearance and thus users' feelings (aesthetics) about web pages and that (b) the effective use of graphics is crucial in designing web pages. In addition, we have developed a web page design support database based on a user-centered experimental procedure and a neural network model. This design support database can be used to examine how a specific combination of design elements, particularly the ratio of graphics to text, will affect the users' feelings about a web page. As a general rule, the ratio of graphics to text between 3:1 and 1:1 will give the users the best feelings of ease-to-use and clear-to-follow. A web page with a ratio of 1:1 will have the most realistic look, while a ratio of over 3:1 will have the fanciest appearance. The result provides useful insights in using graphics on web pages that help web designers best meet users' specific expectations and aesthetic consistency.
UR - http://www.scopus.com/inward/record.url?scp=84870678475&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84870678475&partnerID=8YFLogxK
U2 - 10.1016/j.ijhcs.2012.10.013
DO - 10.1016/j.ijhcs.2012.10.013
M3 - Article
AN - SCOPUS:84870678475
SN - 1071-5819
VL - 71
SP - 217
EP - 227
JO - International Journal of Human Computer Studies
JF - International Journal of Human Computer Studies
IS - 3
ER -