How will the use of graphics affect visual aesthetics? A user-centered approach for web page design

Yang Cheng Lin, Chung Hsing Yeh, Chun Chun Wei

Research output: Contribution to journalArticlepeer-review

75 Citations (Scopus)


This paper addresses new and significant research issues in web page design in relation to the use of graphics. The original findings include that (a) graphics play an important role in enhancing the appearance and thus users' feelings (aesthetics) about web pages and that (b) the effective use of graphics is crucial in designing web pages. In addition, we have developed a web page design support database based on a user-centered experimental procedure and a neural network model. This design support database can be used to examine how a specific combination of design elements, particularly the ratio of graphics to text, will affect the users' feelings about a web page. As a general rule, the ratio of graphics to text between 3:1 and 1:1 will give the users the best feelings of ease-to-use and clear-to-follow. A web page with a ratio of 1:1 will have the most realistic look, while a ratio of over 3:1 will have the fanciest appearance. The result provides useful insights in using graphics on web pages that help web designers best meet users' specific expectations and aesthetic consistency.

Original languageEnglish
Pages (from-to)217-227
Number of pages11
JournalInternational Journal of Human Computer Studies
Issue number3
Publication statusPublished - 2013

All Science Journal Classification (ASJC) codes

  • Software
  • Human Factors and Ergonomics
  • Education
  • Engineering(all)
  • Human-Computer Interaction
  • Hardware and Architecture


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