Identifying users' behavior purchasing virtual items

Emil R. Kaburuan; Chien Hsu Chen; Tay Sheng Jeng

Identifying users' behavior purchasing virtual items

Emil R. Kaburuan, Chien Hsu Chen, Tay Sheng Jeng

Research output: Contribution to journal › Conference article › peer-review

Abstract

Virtual asset has become more important in the virtual worlds. A growing number of users involve in the virtual worlds has created a new business phenomena. An online transaction on virtual goods involves real money. This research mainly focus on finding out what are the factors influence customers' behavior and how to predict it toward purchasing in virtual worlds. There are thirty eight participants from different countries involve in this study. An online questionnaire is design to get necessary information from the users. The correlation and regression analysis applied in order to predict customer behavior toward purchasing in virtual worlds.

Original language	English
Pages (from-to)	250-256
Number of pages	7
Journal	Proceedings of the International Conference on Electronic Business (ICEB)
Publication status	Published - 2009
Event	9th International Conference on Electronic Business, ICEB 2009 - Macau, China Duration: 2009 Nov 30 → 2009 Dec 4

All Science Journal Classification (ASJC) codes

General Business,Management and Accounting
General Computer Science

Cite this

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title = "Identifying users' behavior purchasing virtual items",

abstract = "Virtual asset has become more important in the virtual worlds. A growing number of users involve in the virtual worlds has created a new business phenomena. An online transaction on virtual goods involves real money. This research mainly focus on finding out what are the factors influence customers' behavior and how to predict it toward purchasing in virtual worlds. There are thirty eight participants from different countries involve in this study. An online questionnaire is design to get necessary information from the users. The correlation and regression analysis applied in order to predict customer behavior toward purchasing in virtual worlds.",

author = "Kaburuan, {Emil R.} and Chen, {Chien Hsu} and Jeng, {Tay Sheng}",

year = "2009",

language = "English",

pages = "250--256",

journal = "Proceedings of the International Conference on Electronic Business (ICEB)",

issn = "1683-0040",

note = "9th International Conference on Electronic Business, ICEB 2009 ; Conference date: 30-11-2009 Through 04-12-2009",

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TY - JOUR

T1 - Identifying users' behavior purchasing virtual items

AU - Kaburuan, Emil R.

AU - Chen, Chien Hsu

AU - Jeng, Tay Sheng

PY - 2009

Y1 - 2009

N2 - Virtual asset has become more important in the virtual worlds. A growing number of users involve in the virtual worlds has created a new business phenomena. An online transaction on virtual goods involves real money. This research mainly focus on finding out what are the factors influence customers' behavior and how to predict it toward purchasing in virtual worlds. There are thirty eight participants from different countries involve in this study. An online questionnaire is design to get necessary information from the users. The correlation and regression analysis applied in order to predict customer behavior toward purchasing in virtual worlds.

AB - Virtual asset has become more important in the virtual worlds. A growing number of users involve in the virtual worlds has created a new business phenomena. An online transaction on virtual goods involves real money. This research mainly focus on finding out what are the factors influence customers' behavior and how to predict it toward purchasing in virtual worlds. There are thirty eight participants from different countries involve in this study. An online questionnaire is design to get necessary information from the users. The correlation and regression analysis applied in order to predict customer behavior toward purchasing in virtual worlds.

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M3 - Conference article

AN - SCOPUS:84873557560

SN - 1683-0040

SP - 250

EP - 256

JO - Proceedings of the International Conference on Electronic Business (ICEB)

JF - Proceedings of the International Conference on Electronic Business (ICEB)

T2 - 9th International Conference on Electronic Business, ICEB 2009

Y2 - 30 November 2009 through 4 December 2009

ER -

Identifying users' behavior purchasing virtual items

Abstract

All Science Journal Classification (ASJC) codes

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