Implementation of relationship quality for CRM performance: Acquisition of BPR and organisational learning

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	327-348
Journal	Total Quality Management and Business Excellence
Volume	20
Issue number	3
DOIs	https://doi.org/10.1080/14783360902719758
Publication status	Published - 2009 Mar 1

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title = "Implementation of relationship quality for CRM performance: Acquisition of BPR and organisational learning",

author = "Chang, {Hsin hsin} and Ku, {Po wen}",

year = "2009",

month = mar,

day = "1",

doi = "10.1080/14783360902719758",

language = "English",

volume = "20",

pages = "327--348",

journal = "Total Quality Management and Business Excellence",

issn = "1478-3363",

publisher = "Routledge",

number = "3",

}

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T1 - Implementation of relationship quality for CRM performance: Acquisition of BPR and organisational learning

AU - Chang, Hsin hsin

AU - Ku, Po wen

PY - 2009/3/1

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U2 - 10.1080/14783360902719758

DO - 10.1080/14783360902719758

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JO - Total Quality Management and Business Excellence

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