| Original language | English |
|---|---|
| Pages (from-to) | 238-244 |
| Journal | Asian Pacific Advances in Consumer Research |
| Volume | 5 |
| Publication status | Published - 2003 |
All Science Journal Classification (ASJC) codes
- General Engineering
In Search of a Broadened Paradigm for Cross-Cultural Study: the Influence of Bicultural Competence on Bicultural Chinese Consumption
Ju-Faye Kao
Research output: Contribution to journal › Article › peer-review