Information privacy policies: The effects of policy characteristics and online experience

Erik Paolo S. Capistrano; Jeng-Chung Chen

doi:10.1016/j.csi.2015.04.001

Information privacy policies: The effects of policy characteristics and online experience

Erik Paolo S. Capistrano, Jeng-Chung Chen

Institute of International Management (IMBA)

Research output: Contribution to journal › Article › peer-review

13 Citations (Scopus)

Abstract

Careful design of information privacy policies is one significant means to induce providing personal information. This research takes three design elements - length, visibility, and specificity - and tests their effectiveness to address information sensitivity, measuring perceived importance and relevance of the policy to decisions to share personal information. The experiment results show that visibility and specificity takes priority. Furthermore, high information sensitivity conditions induce higher perceptions of importance and relevance. Research implications suggest that managers should consider maximizing the benefits of these policy characteristics to induce consumers to read the policy and make it a significant consideration in sharing personal information.

Original language	English
Pages (from-to)	24-31
Number of pages	8
Journal	Computer Standards and Interfaces
Volume	42
DOIs	https://doi.org/10.1016/j.csi.2015.04.001
Publication status	Published - 2015 Nov 1

All Science Journal Classification (ASJC) codes

Software
Hardware and Architecture
Law

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