TY - JOUR
T1 - Information privacy policies
T2 - The effects of policy characteristics and online experience
AU - Capistrano, Erik Paolo S.
AU - Chen, Jeng-Chung
PY - 2015/11/1
Y1 - 2015/11/1
N2 - Careful design of information privacy policies is one significant means to induce providing personal information. This research takes three design elements - length, visibility, and specificity - and tests their effectiveness to address information sensitivity, measuring perceived importance and relevance of the policy to decisions to share personal information. The experiment results show that visibility and specificity takes priority. Furthermore, high information sensitivity conditions induce higher perceptions of importance and relevance. Research implications suggest that managers should consider maximizing the benefits of these policy characteristics to induce consumers to read the policy and make it a significant consideration in sharing personal information.
AB - Careful design of information privacy policies is one significant means to induce providing personal information. This research takes three design elements - length, visibility, and specificity - and tests their effectiveness to address information sensitivity, measuring perceived importance and relevance of the policy to decisions to share personal information. The experiment results show that visibility and specificity takes priority. Furthermore, high information sensitivity conditions induce higher perceptions of importance and relevance. Research implications suggest that managers should consider maximizing the benefits of these policy characteristics to induce consumers to read the policy and make it a significant consideration in sharing personal information.
UR - http://www.scopus.com/inward/record.url?scp=84937550232&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84937550232&partnerID=8YFLogxK
U2 - 10.1016/j.csi.2015.04.001
DO - 10.1016/j.csi.2015.04.001
M3 - Article
AN - SCOPUS:84937550232
VL - 42
SP - 24
EP - 31
JO - Computer Standards and Interfaces
JF - Computer Standards and Interfaces
SN - 0920-5489
ER -