Information system characteristics and product complexity: The example of online insurance purchase

W. T. Wang, C. C. Lu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Researchers have not specifically considered the determinants of post-purchase intention with regard to online insurance purchases. By consulting DeLone and McLean's ISS model, this study develops and empirically examines a model of the impact of system quality, information quality, and perceived product complexity on post-purchase intention in this context. Data collected from 177 online-insurance consumers provided support for the model. The results indicated that system quality, information quality, and perceived product complexity were significant determinants of post-purchase intention in the online-insurance context. Implications and future research directions are also discussed.

Original languageEnglish
Title of host publication2012 IEEE 6th International Conference on Management of Innovation and Technology, ICMIT 2012
Pages343-347
Number of pages5
DOIs
Publication statusPublished - 2012 Jul 30
Event2012 IEEE 6th International Conference on Management of Innovation and Technology, ICMIT 2012 - Bali, Indonesia
Duration: 2012 Jun 112012 Jun 13

Publication series

Name2012 IEEE 6th International Conference on Management of Innovation and Technology, ICMIT 2012

Other

Other2012 IEEE 6th International Conference on Management of Innovation and Technology, ICMIT 2012
Country/TerritoryIndonesia
CityBali
Period12-06-1112-06-13

All Science Journal Classification (ASJC) codes

  • Management of Technology and Innovation

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