TY - JOUR
T1 - Innovation resistance and strategic implications of enterprise social media websites in Taiwan through knowledge sharing perspective
AU - Chen, Peng Ting
AU - Kuo, Shu Chen
N1 - Funding Information:
This research was made possible by the support and assistance of a number of people whom I would like to thank. I am very grateful to the anonymous referees for their valuable comments and constructive suggestions. I would like to thank all the respondents for their valuable opinions. This research was supported by the National Science Council under grant number MOST 103-2410-H-151 -014 -MY2 and MOST 105-2221-E-151 -041 -MY3.
Publisher Copyright:
© 2017 Elsevier Inc.
PY - 2017/5/1
Y1 - 2017/5/1
N2 - Virtual communities consist of social media users whose relationships are strengthened through information and knowledge transfers, as well as interactions among members. A new connection between customer feedback and brand modeling has been formed through social media. Therefore, this research aims to enhance effective management of enterprise social media platforms, as the key to prosperity in social media is built on the knowledge sharing behavior of users. The study employs the theory of innovation resistance and summarizes 27 factors of barriers encountered by users during the knowledge sharing process in enterprise social media. These factors are further categorized into seven dimensions of resistance, such as usage barriers, value barriers, physical risks, trust risks, security belief barriers, mutual benefit belief barriers, and image barriers. The validity of the scales is confirmed by using the corroboration process of factor analysis. The strategic implications of the barriers are explored, and recommendations to overcome those barriers are proposed as part of management of enterprise social media sites.
AB - Virtual communities consist of social media users whose relationships are strengthened through information and knowledge transfers, as well as interactions among members. A new connection between customer feedback and brand modeling has been formed through social media. Therefore, this research aims to enhance effective management of enterprise social media platforms, as the key to prosperity in social media is built on the knowledge sharing behavior of users. The study employs the theory of innovation resistance and summarizes 27 factors of barriers encountered by users during the knowledge sharing process in enterprise social media. These factors are further categorized into seven dimensions of resistance, such as usage barriers, value barriers, physical risks, trust risks, security belief barriers, mutual benefit belief barriers, and image barriers. The validity of the scales is confirmed by using the corroboration process of factor analysis. The strategic implications of the barriers are explored, and recommendations to overcome those barriers are proposed as part of management of enterprise social media sites.
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U2 - 10.1016/j.techfore.2017.02.002
DO - 10.1016/j.techfore.2017.02.002
M3 - Article
AN - SCOPUS:85013420213
VL - 118
SP - 55
EP - 69
JO - Technological Forecasting and Social Change
JF - Technological Forecasting and Social Change
SN - 0040-1625
ER -