Integrated Unified Theory of Acceptance and Use of Technology model to explore the female factors with the intention of online shopping, online shopping behavior

Chun Heng Ho, Tai Hua Tuan

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)

Abstract

Information technology is changing rapidly, and gradual integration into life as the Internet, online shopping has also become a new model of consumer behavior. In this study, female consumers have used online shopping as the research object, and integrated technology acceptance model theory (Unified Theory of Acceptance and Use of Technology, UTAUT), performance expectations (Performance Expectancy, PE) expect efforts (Effort Expectancy EE), social impact (social influence, SI) of variables, combined with involvement (involvement) variables to explore whether the significant impact on female consumer online shopping intentions and online shopping behavior. The past, most people think of female bias in consumers' online shopping insights, such as impulse purchases, preferences and the impact caused by the error bias, through this project to explore the female consumer behavior, and integrated technology acceptance model theory to analyze the impact factors. The authentication method 1000 valid questionnaires were completed by purposive sampling method, and then to quantify the statistical analysis, and for the factor analysis, reliability analysis, validity analysis, the final results obtained will be available to academia and industry as a basis for reference.

Original languageEnglish
Title of host publicationProceedings - 2012 8th International Conference on Computing and Networking Technology (INC, ICCIS and ICMIC), ICCNT 2012
Pages296-300
Number of pages5
Publication statusPublished - 2012 Dec 1
Event2012 8th International Conference on Computing and Networking Technology (INC, ICCIS and ICMIC), ICCNT 2012 - Gyeongju, Korea, Republic of
Duration: 2012 Aug 272012 Aug 29

Publication series

NameProceedings - 2012 8th International Conference on Computing and Networking Technology (INC, ICCIS and ICMIC), ICCNT 2012

Other

Other2012 8th International Conference on Computing and Networking Technology (INC, ICCIS and ICMIC), ICCNT 2012
CountryKorea, Republic of
CityGyeongju
Period12-08-2712-08-29

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications

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