Intelligent decision support for new product development: A consumer-oriented approach

Yang Cheng Lin, Chun Chih Chen, Chung Hsing Yeh

Research output: Contribution to journalArticlepeer-review

15 Citations (Scopus)


This paper presents a consumer-oriented design approach to determine the optimal form design of characteristic toys that best matches consumers' preferences. The consumer-oriented design approach is based on the process of Kansei Engineering using neural networks (NNs) and the technique for order preference by similarity to ideal solution (TOPSIS). The NN model is used to build a design decision support database, and then an NN-based TOPSIS decision support model is used to enable product designers to obtain the optimal design alternatives that best meet consumers' preferences for a new characteristic toy design.

Original languageEnglish
Pages (from-to)2761-2768
Number of pages8
JournalApplied Mathematics and Information Sciences
Issue number6
Publication statusPublished - 2014

All Science Journal Classification (ASJC) codes

  • Analysis
  • Numerical Analysis
  • Computer Science Applications
  • Computational Theory and Mathematics
  • Applied Mathematics


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