Investigating the antecedents of intentions to purchase a netbook as a second laptop

Chun Wang Tsou, Chun-Hsiung Liao

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

This study aims to empirically test users' intentions to purchase a netbook as a second laptop by considering product attributes of innovative information technology (IT), individual perceptions about a new IT, personal innovativeness, and perceived enjoyment. Data was collected from two distinct groups; 272 respondents from university students and 319 practitioners from various industries. The empirical tests highlighted some implications for the distinct sample groups, which have different demands and perceptions of a netbook. These differences may be associated with the different social demography, usage environments, and perceptions of a new IT product. Nevertheless, the attributes of convenience, ease of use, affordability, portability, enjoyable innovative technology, and compact design are effective strategies of PC marketers for promoting users' intentions to purchase a netbook as a complement to their laptop computer, but not as a replacement.

Original languageEnglish
Title of host publicationICEMT 2010 - 2010 International Conference on Education and Management Technology, Proceedings
Pages285-291
Number of pages7
DOIs
Publication statusPublished - 2010 Dec 1
Event2010 International Conference on Education and Management Technology, ICEMT 2010 - Cairo, Egypt
Duration: 2010 Nov 22010 Nov 4

Publication series

NameICEMT 2010 - 2010 International Conference on Education and Management Technology, Proceedings

Other

Other2010 International Conference on Education and Management Technology, ICEMT 2010
CountryEgypt
CityCairo
Period10-11-0210-11-04

All Science Journal Classification (ASJC) codes

  • Information Systems and Management
  • Education

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