Investigating the antecedents of intentions to purchase a netbook as a second laptop

Chun Wang Tsou; Chun-Hsiung Liao

doi:10.1109/ICEMT.2010.5657652

Investigating the antecedents of intentions to purchase a netbook as a second laptop

Chun Wang Tsou
, Chun-Hsiung Liao

Institute of Telecommunications Management

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

1 Citation (Scopus)

Abstract

This study aims to empirically test users' intentions to purchase a netbook as a second laptop by considering product attributes of innovative information technology (IT), individual perceptions about a new IT, personal innovativeness, and perceived enjoyment. Data was collected from two distinct groups; 272 respondents from university students and 319 practitioners from various industries. The empirical tests highlighted some implications for the distinct sample groups, which have different demands and perceptions of a netbook. These differences may be associated with the different social demography, usage environments, and perceptions of a new IT product. Nevertheless, the attributes of convenience, ease of use, affordability, portability, enjoyable innovative technology, and compact design are effective strategies of PC marketers for promoting users' intentions to purchase a netbook as a complement to their laptop computer, but not as a replacement.

Original language	English
Title of host publication	ICEMT 2010 - 2010 International Conference on Education and Management Technology, Proceedings
Pages	285-291
Number of pages	7
DOIs	https://doi.org/10.1109/ICEMT.2010.5657652
Publication status	Published - 2010 Dec 1
Event	2010 International Conference on Education and Management Technology, ICEMT 2010 - Cairo, Egypt Duration: 2010 Nov 2 → 2010 Nov 4

Publication series

Name	ICEMT 2010 - 2010 International Conference on Education and Management Technology, Proceedings

Other

Other	2010 International Conference on Education and Management Technology, ICEMT 2010
Country/Territory	Egypt
City	Cairo
Period	10-11-02 → 10-11-04

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

All Science Journal Classification (ASJC) codes

Information Systems and Management
Education

Access to Document

10.1109/ICEMT.2010.5657652

Cite this

Tsou, C. W., & Liao, C.-H. (2010). Investigating the antecedents of intentions to purchase a netbook as a second laptop. In ICEMT 2010 - 2010 International Conference on Education and Management Technology, Proceedings (pp. 285-291). Article 5657652 (ICEMT 2010 - 2010 International Conference on Education and Management Technology, Proceedings). https://doi.org/10.1109/ICEMT.2010.5657652

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abstract = "This study aims to empirically test users' intentions to purchase a netbook as a second laptop by considering product attributes of innovative information technology (IT), individual perceptions about a new IT, personal innovativeness, and perceived enjoyment. Data was collected from two distinct groups; 272 respondents from university students and 319 practitioners from various industries. The empirical tests highlighted some implications for the distinct sample groups, which have different demands and perceptions of a netbook. These differences may be associated with the different social demography, usage environments, and perceptions of a new IT product. Nevertheless, the attributes of convenience, ease of use, affordability, portability, enjoyable innovative technology, and compact design are effective strategies of PC marketers for promoting users' intentions to purchase a netbook as a complement to their laptop computer, but not as a replacement.",

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Tsou, CW & Liao, C-H 2010, Investigating the antecedents of intentions to purchase a netbook as a second laptop. in ICEMT 2010 - 2010 International Conference on Education and Management Technology, Proceedings., 5657652, ICEMT 2010 - 2010 International Conference on Education and Management Technology, Proceedings, pp. 285-291, 2010 International Conference on Education and Management Technology, ICEMT 2010, Cairo, Egypt, 10-11-02. https://doi.org/10.1109/ICEMT.2010.5657652

Investigating the antecedents of intentions to purchase a netbook as a second laptop. / Tsou, Chun Wang; Liao, Chun-Hsiung.
ICEMT 2010 - 2010 International Conference on Education and Management Technology, Proceedings. 2010. p. 285-291 5657652 (ICEMT 2010 - 2010 International Conference on Education and Management Technology, Proceedings).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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AB - This study aims to empirically test users' intentions to purchase a netbook as a second laptop by considering product attributes of innovative information technology (IT), individual perceptions about a new IT, personal innovativeness, and perceived enjoyment. Data was collected from two distinct groups; 272 respondents from university students and 319 practitioners from various industries. The empirical tests highlighted some implications for the distinct sample groups, which have different demands and perceptions of a netbook. These differences may be associated with the different social demography, usage environments, and perceptions of a new IT product. Nevertheless, the attributes of convenience, ease of use, affordability, portability, enjoyable innovative technology, and compact design are effective strategies of PC marketers for promoting users' intentions to purchase a netbook as a complement to their laptop computer, but not as a replacement.

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Investigating the antecedents of intentions to purchase a netbook as a second laptop

Abstract

Publication series

Other

UN SDGs

All Science Journal Classification (ASJC) codes

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