Is It a Foreign Cultural Product? A Scale to Classify Products in An Era of Globalization

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationAssociation for Consumer Research North American Conference
Place of PublicationToronto, Canada
Publication statusPublished - 2003 Oct 9

All Science Journal Classification (ASJC) codes

  • Engineering(all)

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