Linking HRM Practices and Service Employee Perceptions of Job Satisfaction to Perform Service Quality for Customers in Cambodia

Veasna Sou, Wann Yih Wu, Shih Hsi-An

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The quality of service is a main topic and issue for service industries. Service providers pay much attention to investigating how to improve and enhance service quality for customers on time by reducing their waiting time. This study surveyed 756 individuals, including 108 questionnaires answered by managers, 324 by employees, and 324 by customers in 108 service units in Cambodia. SEM was used for hypothesis testing and to establish fit measurements for the research model, with the results indicating that eight hypotheses are supported with strong relationships providing very good evidence for the research study. However, both job satisfaction and service quality do not receive support for the 108 service units.

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages205-209
Number of pages5
DOIs
Publication statusPublished - 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

All Science Journal Classification (ASJC) codes

  • Strategy and Management
  • Marketing

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