Managing Host Country Environmental Challenges with Market Linking Capability: Effects on Foreign Ownership Choice

Chiung Hui Tseng, Ruby P. Lee

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

International business academicians and practitioners have long acknowledged that when investing abroad, multinational enterprises (MNEs) are bound to face location-specific disadvantages relative to indigenous incumbents due to unfamiliarity with the host country’s environments, specifically market and institutional forces. For these MNEs, how to successfully combat such inherent external difficulties and outperform local counterparts is one of the foremost priorities on their agenda. Towards this end, theorists have resorted to different theoretical approaches and suggested opposing foreign ownership choices, for instance, wholly-owned subsidiary (full ownership) versus joint venture (partial ownership), in order to assist MNEs in reducing uncertainty and hazards in their foreign operations.

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages208
Number of pages1
DOIs
Publication statusPublished - 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

All Science Journal Classification (ASJC) codes

  • Marketing
  • Strategy and Management

Fingerprint

Dive into the research topics of 'Managing Host Country Environmental Challenges with Market Linking Capability: Effects on Foreign Ownership Choice'. Together they form a unique fingerprint.

Cite this