TY - CHAP
T1 - Managing Host Country Environmental Challenges with Market Linking Capability
T2 - Effects on Foreign Ownership Choice
AU - Tseng, Chiung Hui
AU - Lee, Ruby P.
N1 - Funding Information:
This study was funded by a grand from the Research Fund of Plastic Surgery Hospital, Chinese Academy of Medical Science, Peking Union Medical College [C2017001].
Publisher Copyright:
© 2015, Academy of Marketing Science.
PY - 2015
Y1 - 2015
N2 - International business academicians and practitioners have long acknowledged that when investing abroad, multinational enterprises (MNEs) are bound to face location-specific disadvantages relative to indigenous incumbents due to unfamiliarity with the host country’s environments, specifically market and institutional forces. For these MNEs, how to successfully combat such inherent external difficulties and outperform local counterparts is one of the foremost priorities on their agenda. Towards this end, theorists have resorted to different theoretical approaches and suggested opposing foreign ownership choices, for instance, wholly-owned subsidiary (full ownership) versus joint venture (partial ownership), in order to assist MNEs in reducing uncertainty and hazards in their foreign operations.
AB - International business academicians and practitioners have long acknowledged that when investing abroad, multinational enterprises (MNEs) are bound to face location-specific disadvantages relative to indigenous incumbents due to unfamiliarity with the host country’s environments, specifically market and institutional forces. For these MNEs, how to successfully combat such inherent external difficulties and outperform local counterparts is one of the foremost priorities on their agenda. Towards this end, theorists have resorted to different theoretical approaches and suggested opposing foreign ownership choices, for instance, wholly-owned subsidiary (full ownership) versus joint venture (partial ownership), in order to assist MNEs in reducing uncertainty and hazards in their foreign operations.
UR - http://www.scopus.com/inward/record.url?scp=85125243193&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85125243193&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-18687-0_80
DO - 10.1007/978-3-319-18687-0_80
M3 - Chapter
AN - SCOPUS:85125243193
T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
SP - 208
BT - Developments in Marketing Science
PB - Springer Nature
ER -