Measuring traveler involvement in urban public transport services: The case of Kaohsiung

Chien Hung Wei, Chen Yuan Kao

Research output: Contribution to journalArticle

14 Citations (Scopus)

Abstract

The city of Kaohsiung has been urgently reducing its rates of ownership and usage of privately owned motor vehicles. The most important strategy undertaken thus far has been to build mass rapid transit systems. This study aims to apply the Involvement Theory to construct an inventory to measure level of travelers' involvement in public transport services. The results indicate that the number of low involvement travelers is the critical factor that determines whether the new public transport system can effectively operate. They also provide authorities with precise marketing strategies targeting different groups in order to allow the new public transport systems to sufficiently meet public needs.

Original languageEnglish
Pages (from-to)444-453
Number of pages10
JournalTransport Policy
Volume17
Issue number6
DOIs
Publication statusPublished - 2010 Nov 1

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Rapid transit
public transport
Marketing
transport system
targeting
ownership
motor vehicle
marketing
services
measuring
Group

All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development
  • Transportation

Cite this

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Measuring traveler involvement in urban public transport services : The case of Kaohsiung. / Hung Wei, Chien; Yuan Kao, Chen.

In: Transport Policy, Vol. 17, No. 6, 01.11.2010, p. 444-453.

Research output: Contribution to journalArticle

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