Abstract
The city of Kaohsiung has been urgently reducing its rates of ownership and usage of privately owned motor vehicles. The most important strategy undertaken thus far has been to build mass rapid transit systems. This study aims to apply the Involvement Theory to construct an inventory to measure level of travelers' involvement in public transport services. The results indicate that the number of low involvement travelers is the critical factor that determines whether the new public transport system can effectively operate. They also provide authorities with precise marketing strategies targeting different groups in order to allow the new public transport systems to sufficiently meet public needs.
| Original language | English |
|---|---|
| Pages (from-to) | 444-453 |
| Number of pages | 10 |
| Journal | Transport Policy |
| Volume | 17 |
| Issue number | 6 |
| DOIs | |
| Publication status | Published - 2010 Nov 1 |
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All Science Journal Classification (ASJC) codes
- Geography, Planning and Development
- Transportation
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Measuring traveler involvement in urban public transport services : The case of Kaohsiung. / Hung Wei, Chien; Yuan Kao, Chen.
In: Transport Policy, Vol. 17, No. 6, 01.11.2010, p. 444-453.Research output: Contribution to journal › Article
TY - JOUR
T1 - Measuring traveler involvement in urban public transport services
T2 - The case of Kaohsiung
AU - Hung Wei, Chien
AU - Yuan Kao, Chen
PY - 2010/11/1
Y1 - 2010/11/1
N2 - The city of Kaohsiung has been urgently reducing its rates of ownership and usage of privately owned motor vehicles. The most important strategy undertaken thus far has been to build mass rapid transit systems. This study aims to apply the Involvement Theory to construct an inventory to measure level of travelers' involvement in public transport services. The results indicate that the number of low involvement travelers is the critical factor that determines whether the new public transport system can effectively operate. They also provide authorities with precise marketing strategies targeting different groups in order to allow the new public transport systems to sufficiently meet public needs.
AB - The city of Kaohsiung has been urgently reducing its rates of ownership and usage of privately owned motor vehicles. The most important strategy undertaken thus far has been to build mass rapid transit systems. This study aims to apply the Involvement Theory to construct an inventory to measure level of travelers' involvement in public transport services. The results indicate that the number of low involvement travelers is the critical factor that determines whether the new public transport system can effectively operate. They also provide authorities with precise marketing strategies targeting different groups in order to allow the new public transport systems to sufficiently meet public needs.
UR - http://www.scopus.com/inward/record.url?scp=77956178818&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=77956178818&partnerID=8YFLogxK
U2 - 10.1016/j.tranpol.2010.04.011
DO - 10.1016/j.tranpol.2010.04.011
M3 - Article
AN - SCOPUS:77956178818
VL - 17
SP - 444
EP - 453
JO - Transport Policy
JF - Transport Policy
SN - 0967-070X
IS - 6
ER -