Mobile Advertising - The Past, Presence and Future

Mu Hsuan Wu, Ding Bang Luh, Meng-Dar Shieh

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the 13th Asia Pacific Management Conference
Place of PublicationMelbourne, Australia
Pages1184-1193
Publication statusPublished - 2007

All Science Journal Classification (ASJC) codes

  • Engineering(all)

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