Moving from Utilitarian to Symbolism: A WEAVISM CSR Brand Communication Case

M. Thuy, Ju-Faye Kao

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationTaiwan Institute of Marketing Science, the 13th Annual Conference
Place of PublicationTaipei, Taiwan
Publication statusPublished - 2016 Dec 3

All Science Journal Classification (ASJC) codes

  • Engineering(all)

Cite this

Thuy, M., & Kao, J-F. (2016). Moving from Utilitarian to Symbolism: A WEAVISM CSR Brand Communication Case. In Taiwan Institute of Marketing Science, the 13th Annual Conference Taipei, Taiwan.
Thuy, M. ; Kao, Ju-Faye. / Moving from Utilitarian to Symbolism: A WEAVISM CSR Brand Communication Case. Taiwan Institute of Marketing Science, the 13th Annual Conference. Taipei, Taiwan, 2016.
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title = "Moving from Utilitarian to Symbolism: A WEAVISM CSR Brand Communication Case",
author = "M. Thuy and Ju-Faye Kao",
year = "2016",
month = "12",
day = "3",
language = "English",
booktitle = "Taiwan Institute of Marketing Science, the 13th Annual Conference",

}

Thuy, M & Kao, J-F 2016, Moving from Utilitarian to Symbolism: A WEAVISM CSR Brand Communication Case. in Taiwan Institute of Marketing Science, the 13th Annual Conference. Taipei, Taiwan.

Moving from Utilitarian to Symbolism: A WEAVISM CSR Brand Communication Case. / Thuy, M.; Kao, Ju-Faye.

Taiwan Institute of Marketing Science, the 13th Annual Conference. Taipei, Taiwan, 2016.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - Moving from Utilitarian to Symbolism: A WEAVISM CSR Brand Communication Case

AU - Thuy, M.

AU - Kao, Ju-Faye

PY - 2016/12/3

Y1 - 2016/12/3

M3 - Conference contribution

BT - Taiwan Institute of Marketing Science, the 13th Annual Conference

CY - Taipei, Taiwan

ER -

Thuy M, Kao J-F. Moving from Utilitarian to Symbolism: A WEAVISM CSR Brand Communication Case. In Taiwan Institute of Marketing Science, the 13th Annual Conference. Taipei, Taiwan. 2016