Moving from Utilitarian to Symbolism: A WEAVISM CSR Brand Communication Case

M. Thuy, Ju-Faye Kao

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationTaiwan Institute of Marketing Science, the 13th Annual Conference
Place of PublicationTaipei, Taiwan
Publication statusPublished - 2016 Dec 3

All Science Journal Classification (ASJC) codes

  • Engineering(all)

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