TY - GEN
T1 - Parameter-based product color and form design, and its image evaluation
AU - Tsai, Hung Cheng
AU - Hsiao, Shih Wen
PY - 2005
Y1 - 2005
N2 - The functional aspects of many of the consumptive products used in our daily lives are now fully matured. Consequently, enterprises seeking to develop new products are now obliged to place an ever-increasing emphasis on a product's apparent style, i.e. its color and form. However, conventional numerical approaches are limited in their ability to ascertain an individual's psychological reaction to a particular product style. A mutual dependency exists between a product's form and its color when considering the overall image sensation of the product. Accordingly, a quantitative evaluation method using gray theory for the CIE color planning stage of product design is proposed in this paper. Subsequently, this paper further develops an approach to evaluate the integrated image of a multi-colored product form based on the theorems of fuzzy neural networks and gray theory. Two case studies are taken to demonstrate the effectiveness of the image evaluation approaches for the product color design and the multi-colored form design.
AB - The functional aspects of many of the consumptive products used in our daily lives are now fully matured. Consequently, enterprises seeking to develop new products are now obliged to place an ever-increasing emphasis on a product's apparent style, i.e. its color and form. However, conventional numerical approaches are limited in their ability to ascertain an individual's psychological reaction to a particular product style. A mutual dependency exists between a product's form and its color when considering the overall image sensation of the product. Accordingly, a quantitative evaluation method using gray theory for the CIE color planning stage of product design is proposed in this paper. Subsequently, this paper further develops an approach to evaluate the integrated image of a multi-colored product form based on the theorems of fuzzy neural networks and gray theory. Two case studies are taken to demonstrate the effectiveness of the image evaluation approaches for the product color design and the multi-colored form design.
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M3 - Conference contribution
AN - SCOPUS:29844449823
SN - 0889864691
T3 - Proceedings of the 14th IASTED International Conference on Applied Simulation and Modelling
SP - 66
EP - 70
BT - Proceedings of the 14th IASTED International Conference on Applied Simulation and Modelling
A2 - Hamza, M.H.
T2 - Proceedings of the 14th IASTED International Conference on Applied Simulation and Modelling
Y2 - 15 June 2005 through 17 June 2005
ER -