Passengers' shopping motivations and commercial activities at airports - The moderating effects of time pressure and impulse buying tendency

Yi Hsin Lin, Ching Fu Chen

Research output: Contribution to journalArticlepeer-review

92 Citations (Scopus)

Abstract

The contribution of retailing to total airport revenue is becoming more important. This study examines the relationship between passengers' shopping motivations and their commercial activities at airports, as well as the moderating effects of time pressure and impulse buying on this relationship. A sample of passenger survey data was collected at Taiwan's Taoyuan International Airport. Three shopping motivations, namely, "favorable price and quality", "environment and communication", and "culture and atmosphere," are identified based on the results of factor analysis. The results reveal that passenger shopping motivations have positive impacts on commercial activities at the airport, and furthermore both time pressure and impulse buying tendency moderate the relationship between shopping motivations and commercial activities.

Original languageEnglish
Pages (from-to)426-434
Number of pages9
JournalTourism Management
Volume36
DOIs
Publication statusPublished - 2013 Jun 1

All Science Journal Classification (ASJC) codes

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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