Perceived value, satisfaction, and loyalty of TV travel product shopping: Involvement as a moderator

Ching Fu Chen, Meng Huan Tsai

Research output: Contribution to journalArticlepeer-review

160 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Perceived value, satisfaction, and loyalty of TV travel product shopping: Involvement as a moderator'. Together they form a unique fingerprint.

Business & Economics

Engineering & Materials Science

Earth & Environmental Sciences

Social Sciences