Persuasive design for improving battery swap service systems of electric scooters

Automatic battery swap stations have been recently set widely in Taiwan while the system operators have found significant differences among the battery utilization rates of the stations. To reduce the battery idle time in the less visited stations, this study looks for effective persuasive design strategies that persuade users to choose the less visited stations. After useful persuasive strategies were collected from the related literature, eighteen feasible design strategies were proposed by considering the problem characteristics. A questionnaire survey was conducted to estimate the persuasion effects of the eighteen design strategies by using the storyboard method. The persuasive design strategies with higher persuasion effect are identified and recommended for reducing the gap of battery utilization rates. Furthermore, by using the statistical analysis like ANOVA to analyze the persuasion effect with respect to demographical variables such as gender and age, the results could help choose effective persuasive strategies for different target customer groups.