TY - CHAP
T1 - Persuasive design for improving battery swap service systems of electric scooters
AU - Shih, Li Hsing
AU - Chien, Yi Tzu
N1 - Publisher Copyright:
© 2021, Springer Nature Singapore Pte Ltd.
Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.
PY - 2021
Y1 - 2021
N2 - Automatic battery swap stations have been recently set widely in Taiwan while the system operators have found significant differences among the battery utilization rates of the stations. To reduce the battery idle time in the less visited stations, this study looks for effective persuasive design strategies that persuade users to choose the less visited stations. After useful persuasive strategies were collected from the related literature, eighteen feasible design strategies were proposed by considering the problem characteristics. A questionnaire survey was conducted to estimate the persuasion effects of the eighteen design strategies by using the storyboard method. The persuasive design strategies with higher persuasion effect are identified and recommended for reducing the gap of battery utilization rates. Furthermore, by using the statistical analysis like ANOVA to analyze the persuasion effect with respect to demographical variables such as gender and age, the results could help choose effective persuasive strategies for different target customer groups.
AB - Automatic battery swap stations have been recently set widely in Taiwan while the system operators have found significant differences among the battery utilization rates of the stations. To reduce the battery idle time in the less visited stations, this study looks for effective persuasive design strategies that persuade users to choose the less visited stations. After useful persuasive strategies were collected from the related literature, eighteen feasible design strategies were proposed by considering the problem characteristics. A questionnaire survey was conducted to estimate the persuasion effects of the eighteen design strategies by using the storyboard method. The persuasive design strategies with higher persuasion effect are identified and recommended for reducing the gap of battery utilization rates. Furthermore, by using the statistical analysis like ANOVA to analyze the persuasion effect with respect to demographical variables such as gender and age, the results could help choose effective persuasive strategies for different target customer groups.
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U2 - 10.1007/978-981-15-6779-7_4
DO - 10.1007/978-981-15-6779-7_4
M3 - Chapter
AN - SCOPUS:85096002562
T3 - Sustainable Production, Life Cycle Engineering and Management
SP - 45
EP - 57
BT - Sustainable Production, Life Cycle Engineering and Management
PB - Springer Science and Business Media Deutschland GmbH
ER -