Predicting and testing probability of continuous purchasing of online customers

Bo Hsiao, Lih-Chyun Shu, Shu Jeng Hsieh

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

Through the mounting wave of the Internet and associated technologies, electronic commerce (eCommerce) is attracting more people than ever to shop online. Building an online platform for business also has been the talk of the town. However, it is for sure that the success of operating one and getting fruitful prosperity without penetrating the essence and mechanism of online retailing won't be guaranteed. In this paper, we report the study of an extended probability model introduced for managers and practitioners to find out how their clientele is composed and, therefore, act accordingly.

Original languageEnglish
Title of host publication2015 12th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2015
EditorsZhuo Tang, Jiayi Du, Shu Yin, Renfa Li, Ligang He
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages783-788
Number of pages6
ISBN (Electronic)9781467376822
DOIs
Publication statusPublished - 2016 Jan 13
Event12th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2015 - Zhangjiajie, China
Duration: 2015 Aug 152015 Aug 17

Publication series

Name2015 12th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2015

Other

Other12th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2015
CountryChina
CityZhangjiajie
Period15-08-1515-08-17

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All Science Journal Classification (ASJC) codes

  • Discrete Mathematics and Combinatorics
  • Modelling and Simulation
  • Computer Networks and Communications
  • Control and Systems Engineering

Cite this

Hsiao, B., Shu, L-C., & Hsieh, S. J. (2016). Predicting and testing probability of continuous purchasing of online customers. In Z. Tang, J. Du, S. Yin, R. Li, & L. He (Eds.), 2015 12th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2015 (pp. 783-788). [7382042] (2015 12th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2015). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/FSKD.2015.7382042