@inproceedings{5196f97230bf4e1496e767de231547a2,
title = "Predicting and testing probability of continuous purchasing of online customers",
abstract = "Through the mounting wave of the Internet and associated technologies, electronic commerce (eCommerce) is attracting more people than ever to shop online. Building an online platform for business also has been the talk of the town. However, it is for sure that the success of operating one and getting fruitful prosperity without penetrating the essence and mechanism of online retailing won't be guaranteed. In this paper, we report the study of an extended probability model introduced for managers and practitioners to find out how their clientele is composed and, therefore, act accordingly.",
author = "Bo Hsiao and Lih-Chyun Shu and Hsieh, {Shu Jeng}",
year = "2016",
month = jan,
day = "13",
doi = "10.1109/FSKD.2015.7382042",
language = "English",
series = "2015 12th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2015",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "783--788",
editor = "Zhuo Tang and Jiayi Du and Shu Yin and Renfa Li and Ligang He",
booktitle = "2015 12th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2015",
address = "United States",
note = "12th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2015 ; Conference date: 15-08-2015 Through 17-08-2015",
}