Predicting repurchase intention for online clothing brands in Taiwan: quality disconfirmation, satisfaction, and corporate social responsibility

Huei Ting Tsai, Hsin Cheng Chang, Ming Tien Tsai

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

This study examined the antecedents influencing customer satisfaction and repurchase intention for online clothing brands from the viewpoint of expectation-disconfirmation theory. We developed an extended model to explain repurchase intention, taking into consideration disconfirmed quality expectation as well as the concept of corporate social responsibility (CSR). Our empirical results show that offline features have a significant effect on satisfaction while online features have only limited effects. Satisfaction and CSR both exert a significant effect on repurchase intention. These results have implications for researchers as well as practitioners.

Original languageEnglish
Pages (from-to)375-399
Number of pages25
JournalElectronic Commerce Research
Volume16
Issue number3
DOIs
Publication statusPublished - 2016 Sep 1

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Customer satisfaction
Repurchase intention
Corporate Social Responsibility
Disconfirmation
Taiwan

All Science Journal Classification (ASJC) codes

  • Human-Computer Interaction
  • Economics, Econometrics and Finance (miscellaneous)

Cite this

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Predicting repurchase intention for online clothing brands in Taiwan : quality disconfirmation, satisfaction, and corporate social responsibility. / Tsai, Huei Ting; Chang, Hsin Cheng; Tsai, Ming Tien.

In: Electronic Commerce Research, Vol. 16, No. 3, 01.09.2016, p. 375-399.

Research output: Contribution to journalArticle

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