Abstract
This study examined the antecedents influencing customer satisfaction and repurchase intention for online clothing brands from the viewpoint of expectation-disconfirmation theory. We developed an extended model to explain repurchase intention, taking into consideration disconfirmed quality expectation as well as the concept of corporate social responsibility (CSR). Our empirical results show that offline features have a significant effect on satisfaction while online features have only limited effects. Satisfaction and CSR both exert a significant effect on repurchase intention. These results have implications for researchers as well as practitioners.
| Original language | English |
|---|---|
| Pages (from-to) | 375-399 |
| Number of pages | 25 |
| Journal | Electronic Commerce Research |
| Volume | 16 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2016 Sep 1 |
All Science Journal Classification (ASJC) codes
- Human-Computer Interaction
- Economics, Econometrics and Finance (miscellaneous)
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Tsai, H. T., Chang, H. C., & Tsai, M. T. (2016). Predicting repurchase intention for online clothing brands in Taiwan: quality disconfirmation, satisfaction, and corporate social responsibility. Electronic Commerce Research, 16(3), 375-399. https://doi.org/10.1007/s10660-015-9207-2