Profit-seeking behavior of medical providers and generic competition in the pharmaceutical market: Evidence from taiwan

Ya Ming Liu, Chee Ruey Hsieh

Research output: Contribution to journalReview article

Abstract

Promoting competition between brand-name and generic drugs has long been recognized as an approach adopted to save on health care costs. However, there are substantial variations in the extent of the generic competition across countries. This study empirically estimates the determinants of the generic market share in Taiwan, where medical providers are in a position to profit directly from the sale of prescription drugs. Our empirical results point out that the profit-seeking behavior ofmedical providers plays an important and dominant role behind generic competition in the pharmaceutical market. As a result, there is a positive association between the generic-to-brand price ratio and the generic market share in Taiwan's pharmaceutical market, which contrasts with the conventional empirical finding that the relationship between the generic-to-brand price ratio and generic market share is negative. An important implication of our study is that the profit-seeking behavior of medical providers undermines the policy effectiveness of using generic competition as the cost containment strategy in the health care market.

Original languageEnglish
Pages (from-to)241-275
Number of pages35
JournalB.E. Journal of Economic Analysis and Policy
Volume14
Issue number1
DOIs
Publication statusPublished - 2014 Jan 1

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Profit
Taiwan
Pharmaceutical market
Market share
Policy effectiveness
Brand names
Cost containment
Health care costs
Health care market
Empirical results
Generic drugs
Prescription drugs

All Science Journal Classification (ASJC) codes

  • Economics and Econometrics
  • Economics, Econometrics and Finance (miscellaneous)

Cite this

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Profit-seeking behavior of medical providers and generic competition in the pharmaceutical market : Evidence from taiwan. / Liu, Ya Ming; Hsieh, Chee Ruey.

In: B.E. Journal of Economic Analysis and Policy, Vol. 14, No. 1, 01.01.2014, p. 241-275.

Research output: Contribution to journalReview article

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