Relationship Between Facebook Fan Page and Trust of Fans

Yu Hsiu Hung, Chia Hui Feng, Chung Jen Chen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This study explored the influence of fan pages on the fans’ trust, and the changes in users’ trust in fan pages through online interaction, communication and sharing. This study used online questionnaire and collected 231 valid samples. Among those, 158 respondents joined 1 to 50 fan pages (68.4%); 192 respondents joined these fan pages for more than one year (83.1%). Young and middle-aged users have higher degree of acceptance of the online community, most of the fan pages are design to attract young people. The most common type of fan page is about brands or commodities (122 people, 50.8%), followed by restaurants, stores or sightseeing spots (106 people, 44.2%). This study used stepwise regression to analyze the questionnaires. The results showed that community communication and sharing have a positive relationship with the trust of fan pages, and the influence of community interaction on the trust of fan pages is insignificant.

Original languageEnglish
Title of host publicationHuman Systems Engineering and Design II - Proceedings of the 2nd International Conference on Human Systems Engineering and Design
Subtitle of host publicationFuture Trends and Applications, IHSED 2019
EditorsTareq Ahram, Waldemar Karwowski, Stefan Pickl, Redha Taiar
PublisherSpringer Verlag
Pages801-807
Number of pages7
ISBN (Print)9783030279271
DOIs
Publication statusPublished - 2020 Jan 1
Event2nd International Conference on Human Systems Engineering and Design: Future Trends and Applications, IHSED 2019 - Munich, Germany
Duration: 2019 Sep 162019 Sep 18

Publication series

NameAdvances in Intelligent Systems and Computing
Volume1026
ISSN (Print)2194-5357
ISSN (Electronic)2194-5365

Conference

Conference2nd International Conference on Human Systems Engineering and Design: Future Trends and Applications, IHSED 2019
CountryGermany
CityMunich
Period19-09-1619-09-18

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All Science Journal Classification (ASJC) codes

  • Control and Systems Engineering
  • Computer Science(all)

Cite this

Hung, Y. H., Feng, C. H., & Chen, C. J. (2020). Relationship Between Facebook Fan Page and Trust of Fans. In T. Ahram, W. Karwowski, S. Pickl, & R. Taiar (Eds.), Human Systems Engineering and Design II - Proceedings of the 2nd International Conference on Human Systems Engineering and Design: Future Trends and Applications, IHSED 2019 (pp. 801-807). (Advances in Intelligent Systems and Computing; Vol. 1026). Springer Verlag. https://doi.org/10.1007/978-3-030-27928-8_122