Relationship learning and innovation: The role of relationship-specific memory

Shyh Rong Fang, Shih Chieh Fang, Chia Hui Chou, Shu Mi Yang, Fu Sheng Tsai

Research output: Contribution to journalArticlepeer-review

75 Citations (Scopus)


This study investigates the relationship between relationship learning and innovation. It discusses the difference and relationship between knowledge flow and knowledge stock as embodied in relationship learning. Results show that information sharing and joint sensemaking (knowledge flow) are positively associated with relationship-specific memory (knowledge stock), and indirectly influence both explorative and exploitative innovation through their effects on relationship-specific memory. This study also examines the role of learning intent of individual firms in relationship learning. Results indicate that stronger learning intent enhances the effect of information sharing on relationship-specific memory. Finally, the study discusses several implications of this research and offers suggestions for future research.

Original languageEnglish
Pages (from-to)743-753
Number of pages11
JournalIndustrial Marketing Management
Issue number5
Publication statusPublished - 2011 Jul

All Science Journal Classification (ASJC) codes

  • Marketing


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