Risk perception, destination image, and cultural distance affecting intention to visit Bangkok

Bunpatimakorn, A, K. P Hwang, Hsueh-Wen Chow

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publication 15th Asia Pacific Management Conference
Place of PublicationTainan, Taiwan
Publication statusPublished - 2011 Dec

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