SabaFish: A Cultural Branding Strategy Case

Ju-Faye Kao, C. Y. Kung

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publication2015 NCKU Case Center Symposium
Place of PublicationNational Cheng Kung University, Tainan, Taiwan.
Publication statusPublished - 2015 May 26

All Science Journal Classification (ASJC) codes

  • Engineering(all)

Cite this

Kao, J-F., & Kung, C. Y. (2015). SabaFish: A Cultural Branding Strategy Case. In 2015 NCKU Case Center Symposium National Cheng Kung University, Tainan, Taiwan..
Kao, Ju-Faye ; Kung, C. Y. / SabaFish: A Cultural Branding Strategy Case. 2015 NCKU Case Center Symposium. National Cheng Kung University, Tainan, Taiwan., 2015.
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title = "SabaFish: A Cultural Branding Strategy Case",
author = "Ju-Faye Kao and Kung, {C. Y.}",
year = "2015",
month = "5",
day = "26",
language = "English",
booktitle = "2015 NCKU Case Center Symposium",

}

Kao, J-F & Kung, CY 2015, SabaFish: A Cultural Branding Strategy Case. in 2015 NCKU Case Center Symposium. National Cheng Kung University, Tainan, Taiwan.

SabaFish: A Cultural Branding Strategy Case. / Kao, Ju-Faye; Kung, C. Y.

2015 NCKU Case Center Symposium. National Cheng Kung University, Tainan, Taiwan., 2015.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - SabaFish: A Cultural Branding Strategy Case

AU - Kao, Ju-Faye

AU - Kung, C. Y.

PY - 2015/5/26

Y1 - 2015/5/26

M3 - Conference contribution

BT - 2015 NCKU Case Center Symposium

CY - National Cheng Kung University, Tainan, Taiwan.

ER -

Kao J-F, Kung CY. SabaFish: A Cultural Branding Strategy Case. In 2015 NCKU Case Center Symposium. National Cheng Kung University, Tainan, Taiwan. 2015