SabaFish: A Cultural Branding Strategy Case

Ju-Faye Kao, C. Y. Kung

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publication2015 NCKU Case Center Symposium
Place of PublicationNational Cheng Kung University, Tainan, Taiwan.
Publication statusPublished - 2015 May 26

All Science Journal Classification (ASJC) codes

  • Engineering(all)

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