TY - JOUR
T1 - Sentimental relationships between lottery participation and household consumption
AU - Yang, Ann Shawing
N1 - Funding Information:
The author is grateful to the Editor-in-Chief and anonymous referees for their helpful comments and suggestions that have significantly improved this paper. The author thanks the Ministry of Science and Technology (formerly National Science Council ) of Taiwan, ROC, for financially supporting this research under the grant NSC98-2410-H-006-121 .
PY - 2016/3/1
Y1 - 2016/3/1
N2 - This study examines the sentimental correlation of lottery prizes with household consumption via Grey relational analysis. An approximate correlation with sequential order rankings is identified. Results demonstrate that all top five lottery prizes are strongly correlated with rational addictive consumption and income categories. These lottery prizes show a relatively strong correlation with entertainment consumption and a negligible correlation with desperation consumption. Although jackpot exhibits an approximate strong correlation with alcohol consumption, other prizes show an approximate strong correlation with tobacco consumption. The top five prizes demonstrate a relatively strong correlation with restaurant, recreation, and traveling consumption, as well as a negligible correlation with food and education consumption. Lottery prizes are negligibly correlated with salary with the least sentiment.
AB - This study examines the sentimental correlation of lottery prizes with household consumption via Grey relational analysis. An approximate correlation with sequential order rankings is identified. Results demonstrate that all top five lottery prizes are strongly correlated with rational addictive consumption and income categories. These lottery prizes show a relatively strong correlation with entertainment consumption and a negligible correlation with desperation consumption. Although jackpot exhibits an approximate strong correlation with alcohol consumption, other prizes show an approximate strong correlation with tobacco consumption. The top five prizes demonstrate a relatively strong correlation with restaurant, recreation, and traveling consumption, as well as a negligible correlation with food and education consumption. Lottery prizes are negligibly correlated with salary with the least sentiment.
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U2 - 10.1016/j.apmrv.2015.07.001
DO - 10.1016/j.apmrv.2015.07.001
M3 - Article
AN - SCOPUS:84959330051
VL - 21
SP - 38
EP - 47
JO - Asia Pacific Management Review
JF - Asia Pacific Management Review
SN - 1029-3132
IS - 1
ER -