Service providers' intention to continue sharing: the moderating role of two-way review system

Jengchung Victor Chen, Sorawit Biamukda, Sinh Thi Thu Tran

Research output: Contribution to journalArticlepeer-review

Abstract

Purpose: This study aims at investigating the effects of two-way review system and how reach and richness of information influence the perceptions of risks and benefits among service providers and their intention to continue sharing their property on sharing economy. Design/methodology/approach: To generate the variance, a 2 × 2 × 2 full factorial experiment was conducted to collect data. The research model was then tested using the structural equation model technique. Findings: The study finds that reach of information predicts the social and economic benefits among service providers, while richness of information negatively relates to perceived informational privacy risks, which, in turn, significantly influence the decision of the service providers to continue sharing. The results also suggest that the existence of the two-way review system weakens the effects of reach on perceived social benefits and of richness on perceived informational privacy risks. Originality/value: The present study investigates the two-way review system as the intervention of platforms to protect the service providers. Also, the emphasis is on the service providers rather than on consumers on sharing economy platforms to investigate their behavioral intention as customers on such platforms.

Original languageEnglish
Pages (from-to)1543-1564
Number of pages22
JournalIndustrial Management and Data Systems
Volume120
Issue number8
DOIs
Publication statusPublished - 2020 Aug 11

All Science Journal Classification (ASJC) codes

  • Management Information Systems
  • Industrial relations
  • Computer Science Applications
  • Strategy and Management
  • Industrial and Manufacturing Engineering

Fingerprint

Dive into the research topics of 'Service providers' intention to continue sharing: the moderating role of two-way review system'. Together they form a unique fingerprint.

Cite this