| Original language | English |
|---|---|
| Title of host publication | 2012 The Third Asian Business & Management Conference (ABMC) |
| Publication status | Published - 2012 |
Setting an Effective Multimedia Mobile Advertising Message for Goods and Services Using the Fuzzy Delphi Method.
- Peng-Ting Chen
- , Joe Z. Cheng
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution