Social Network user lifetime

Juan Lang; S. Felix Wu

doi:10.1109/ASONAM.2011.28

Social Network user lifetime

Juan Lang
, S. Felix Wu

Department of Electrical Engineering

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

5 Citations (Scopus)

Abstract

Online Social Network (OSN) operators are interested in promoting usage among their users, and try a variety of strategies to encourage use. Some recruit celebrities to their site, some allow third parties to develop applications that run on their sites, and all have features intended to encourage use. As important as usage is, we are unaware of any studies into what influences users to be active and to remain online. This paper is the first work studying the lifetime of OSN users, examining the factors that influence lifetime in one OSN, Buzznet. The major contributions of this work are the study of active lifetime, the features and behaviors that encourage activity, and the comparison of active lifetime to passive lifetime.

Original language	English
Title of host publication	Proceedings - 2011 International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2011
Pages	289-296
Number of pages	8
DOIs	https://doi.org/10.1109/ASONAM.2011.28
Publication status	Published - 2011
Event	2011 International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2011 - Kaohsiung, Taiwan Duration: 2011 Jul 25 → 2011 Jul 27

Publication series

Name	Proceedings - 2011 International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2011

Other

Other	2011 International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2011
Country/Territory	Taiwan
City	Kaohsiung
Period	11-07-25 → 11-07-27

All Science Journal Classification (ASJC) codes

Computer Networks and Communications
Electrical and Electronic Engineering

Access to Document

10.1109/ASONAM.2011.28

Cite this

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title = "Social Network user lifetime",

abstract = "Online Social Network (OSN) operators are interested in promoting usage among their users, and try a variety of strategies to encourage use. Some recruit celebrities to their site, some allow third parties to develop applications that run on their sites, and all have features intended to encourage use. As important as usage is, we are unaware of any studies into what influences users to be active and to remain online. This paper is the first work studying the lifetime of OSN users, examining the factors that influence lifetime in one OSN, Buzznet. The major contributions of this work are the study of active lifetime, the features and behaviors that encourage activity, and the comparison of active lifetime to passive lifetime.",

author = "Juan Lang and Wu, \{S. Felix\}",

year = "2011",

doi = "10.1109/ASONAM.2011.28",

language = "English",

isbn = "9780769543758",

series = "Proceedings - 2011 International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2011",

pages = "289--296",

booktitle = "Proceedings - 2011 International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2011",

note = "2011 International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2011 ; Conference date: 25-07-2011 Through 27-07-2011",

}

Lang, J & Wu, SF 2011, Social Network user lifetime. in Proceedings - 2011 International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2011., 5992591, Proceedings - 2011 International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2011, pp. 289-296, 2011 International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2011, Kaohsiung, Taiwan, 11-07-25. https://doi.org/10.1109/ASONAM.2011.28

Social Network user lifetime. / Lang, Juan; Wu, S. Felix.
Proceedings - 2011 International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2011. 2011. p. 289-296 5992591 (Proceedings - 2011 International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2011).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

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AU - Lang, Juan

AU - Wu, S. Felix

PY - 2011

Y1 - 2011

N2 - Online Social Network (OSN) operators are interested in promoting usage among their users, and try a variety of strategies to encourage use. Some recruit celebrities to their site, some allow third parties to develop applications that run on their sites, and all have features intended to encourage use. As important as usage is, we are unaware of any studies into what influences users to be active and to remain online. This paper is the first work studying the lifetime of OSN users, examining the factors that influence lifetime in one OSN, Buzznet. The major contributions of this work are the study of active lifetime, the features and behaviors that encourage activity, and the comparison of active lifetime to passive lifetime.

AB - Online Social Network (OSN) operators are interested in promoting usage among their users, and try a variety of strategies to encourage use. Some recruit celebrities to their site, some allow third parties to develop applications that run on their sites, and all have features intended to encourage use. As important as usage is, we are unaware of any studies into what influences users to be active and to remain online. This paper is the first work studying the lifetime of OSN users, examining the factors that influence lifetime in one OSN, Buzznet. The major contributions of this work are the study of active lifetime, the features and behaviors that encourage activity, and the comparison of active lifetime to passive lifetime.

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DO - 10.1109/ASONAM.2011.28

M3 - Conference contribution

AN - SCOPUS:80052740765

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BT - Proceedings - 2011 International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2011

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Y2 - 25 July 2011 through 27 July 2011

ER -

Social Network user lifetime

Abstract

Publication series

Other

All Science Journal Classification (ASJC) codes

Access to Document

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Cite this