Strategic Analysis of Hospitality Marketing Driven by Culture in Historical City: Comparable Case Studies in Tainan City

Chia-Han Yang, Tsung-Han Lin

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationInternational Conference on Business, Economics, Marketing and Computer Science
Place of PublicationBangkok, Thailand
Publication statusPublished - 2015

All Science Journal Classification (ASJC) codes

  • Engineering(all)

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