Strategic Analysis of Hospitality Marketing Driven by Culture in Historical City: Comparable Case Studies in Tainan City

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	International Conference on Business, Economics, Marketing and Computer Science
Place of Publication	Bangkok, Thailand
Publication status	Published - 2015

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This output contributes to the following UN Sustainable Development Goals (SDGs)

@inproceedings{4b7e9c7661b74a7d94678c5f967c0261,

title = "Strategic Analysis of Hospitality Marketing Driven by Culture in Historical City: Comparable Case Studies in Tainan City",

author = "Chia-Han Yang and Tsung-Han Lin",

year = "2015",

language = "English",

booktitle = "International Conference on Business, Economics, Marketing and Computer Science",

}