Testing a structural model of constraints negotiation in spectator sports: The moderating effect of satisfaction with marketing strategies

Keyphrases

• Marketing Strategy 100%
• Moderating Effect 100%
• Constraint Negotiation 100%
• Spectator Sports 100%
• Motivation 50%
• Decision-making Mechanism 25%
• Target Marketing 25%
• Mitigation Model 25%
• Negotiation Strategy 25%
• Leisure Participation 25%
• Leisure Constraints 25%
• Effective Marketing 25%
• Leisure Experience 25%
• Chinese Professional Baseball League 25%
• Regular Season 25%
• Professional Sports Teams 25%
• Sport Spectators 25%

Social Sciences

• Structural Model 100%
• Marketing Strategy 100%
• Chinese 25%
• Decision Making 25%
• Professional Sport 25%
• Baseball 25%

Economics, Econometrics and Finance

• Marketing Management 100%