The analysis of cognitive image and tourism experience in Taiwan's old streets based on a hybrid MCDM approach

Chung Ling Kuo, Chia Li Lin

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

There are forty to fifty old streets spreading around Taiwan. Each Taiwan's old street has its own story. Some are famous for their delicacy; others for their unique scenery and still others promote their local cultures through the combination of their local industries and festivals. A few Taiwan's old streets have found their position through time, while others have not and are fading like dried leaves. This study, therefore, aims to find both the position and the developing direction of Taiwan's old streets. Through a tourism-experiencing perspective, the evaluation system is formed according to six aspects (Landscape image, Historical site image, Cultural image, Shopping experience, Gourmet experience, Marketing experience) in order to classify the Taiwan's old streets and construct the developing strategies. The connection of old-street-forming criteria will be constructed by the use of Fuzzy Cognitive Map (FCM). They will be classified according to their quality, and their competitive strategies will also be established. Hopefully, this study will be of great value in assisting the governmental authorities finding the characteristics of the Taiwan's old streets and improving their development.

Original languageEnglish
Title of host publicationFuzzy Systems and Data Mining II - Proceedings of FSDM 2016
EditorsShilei Sun, Feng Liu, Antonio J. Tallon-Ballesteros, Dragan S. Pamucar
PublisherIOS Press
Pages476-486
Number of pages11
ISBN (Electronic)9781614997214
DOIs
Publication statusPublished - 2016 Jan 1
Event2nd International Conference on Fuzzy Systems and Data Mining, FSDM 2016 - Macau, China
Duration: 2016 Dec 112016 Dec 14

Publication series

NameFrontiers in Artificial Intelligence and Applications
Volume293
ISSN (Print)0922-6389

Conference

Conference2nd International Conference on Fuzzy Systems and Data Mining, FSDM 2016
CountryChina
CityMacau
Period16-12-1116-12-14

All Science Journal Classification (ASJC) codes

  • Artificial Intelligence

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