The antecedents of Indonesian buyer trust in social commerce: From an attribution theory perspective

Tien Wang, Ralph Keng Jung Yeh, Amelia Imron

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)

Abstract

With the advancement of information technology, many innovations have emerged from the development of the Internet, including online shopping and social commerce. However, online consumers constantly experience some degree of uncertainty, such as potentially untrustworthy sellers, difficult transaction processes, and unknown new technologies and goods. Trust addresses the problem of risks in these uncertain situations. This study uses attribution theory to investigate the trust of Indonesian consumers in individual sellers. This trust is proposed to be determined by the congruence between buyer-seller personality and online servicescapes in the context of social commerce. Findings and contributions of this study are discussed as well.

Original languageEnglish
Title of host publicationPacific Asia Conference on Information Systems, PACIS 2016 - Proceedings
PublisherPacific Asia Conference on Information Systems
ISBN (Electronic)9789860491029
Publication statusPublished - 2016 Jan 1
Event20th Pacific Asia Conference on Information Systems, PACIS 2016 - Chiayi, Taiwan
Duration: 2016 Jun 272016 Jul 1

Publication series

NamePacific Asia Conference on Information Systems, PACIS 2016 - Proceedings

Other

Other20th Pacific Asia Conference on Information Systems, PACIS 2016
CountryTaiwan
CityChiayi
Period16-06-2716-07-01

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All Science Journal Classification (ASJC) codes

  • Information Systems

Cite this

Wang, T., Yeh, R. K. J., & Imron, A. (2016). The antecedents of Indonesian buyer trust in social commerce: From an attribution theory perspective. In Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings (Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings). Pacific Asia Conference on Information Systems.