The effect of activity involvement on place attachment with co-creation as a mediator

Yao Chung Liu, Bor Hon Lee, Yu Chih Lo, Shih Shuo Yeh

Research output: Chapter in Book/Report/Conference proceedingChapter


This research attempts to examine the co-creation process involving Chiayi City International Band Festival (CIBF). It deploys a questionnaire survey which assesses the level of activity involvement, preference to local products, and place attachment. The questionnaire is pretested, which utilizes college students as the samples to screen the clarity of wordings covered in the questionnaire and the reliability of the study scales. Subsequently, 342 festivity attendees, who are not local residents, are invited to participate in the survey. Structural equational modeling is used to test the study hypotheses. The results show a mediating effect of co-creation between activity involvement and place attachment.

Original languageEnglish
Title of host publicationAdvances in Hospitality and Leisure
PublisherEmerald Group Publishing Ltd.
Number of pages16
Publication statusPublished - 2018

Publication series

NameAdvances in Hospitality and Leisure
ISSN (Print)1745-3542

All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management


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